SF Lube Startup Revealed to Have ‘Dirrty’ Singer as Co-Founder 

Christina Aguilera, private lubricant and attractive goat weed: San Francisco’s newest startup has all of it. 

Playground, which touts itself as a pioneer in sexual wellness, introduced Tuesday that the Grammy Award-winning singer has been named as its co-founder and chief model advisor. The corporate sells water-based lubricants that comprise pure, if considerably atypical, elements just like the aptly named herb attractive goat weed.

With hits like “Genie in a Bottle,” “Girl Marmalade” and “Dirrty,” Xtina has embraced sexuality all through her profession. 

Sexual well being, Aguilera stated in a press launch, has lengthy lacked merchandise designed for female-specific wants. 

“I am thrilled to be a part of a woman-owned enterprise, and constructing a model the place girls can acknowledge Playground as a product that’s talking to them with an knowledgeable perspective,” the discharge stated. 

The San Francisco-based startup soft-launched in Might 2022 however has had Aguilera’s collaboration for over a 12 months, in response to co-founder and CEO Catherine Magee. The corporate wished to avoid wasting her involvement for her “followers and girls and moms in all places.”

“Christina is the right voice to champion feminine sexuality,” Magee stated in a press release. “She has at all times proudly embraced her sexuality and has been unafraid to share it along with her followers via her music or her personal voice.”

In interviews this week, Aguilera champions Playground being made by girls in a discipline dominated by males. That’s why the town’s most well-known sexologist, Carol Queen, bristles a bit at Aguilera’s assertion. 

“It is a new age of movie star involvement with the sexuality house—at the same time as sexuality and gender points turn into much more highly effective lightning rods than they already had been,” Queen stated. “It is a fairly bizarre time to be alive.” 

Bay Space sexual well being retailer Good Vibrations was based with the same mission some 46 years in the past. Queen has observed many extra flower over the previous decade.

“Approach too a lot of them enter {the marketplace} with out acknowledging the folks, merchandise and companies which were right here for many years, paving the way in which each inside and out of doors the business,” Queen stated. “And I would like to see that acknowledgement be an ordinary line of their tales.”

Ida Mojadad might be reached at [email protected]